Touch Fish
Branding Publication, Installation, Typeface design.
OCT 2023
Collaborators: Wendy Tang, Sarah Nam
Touch Fish encourages validating moments of play in the office.
“Touching Fish” is a literal translation of the chinese idiom “浑水摸鱼,” which is often shortened to just “摸鱼,” a colloquial term used to describe someone who is slacking off, idling, or not working diligently.
View our process in the Medium Blog Post
“Touching Fish” is a literal translation of the chinese idiom “浑水摸鱼,” which is often shortened to just “摸鱼,” a colloquial term used to describe someone who is slacking off, idling, or not working diligently.
View our process in the Medium Blog Post
Studio Installation
Typeface Design
Work Manual Publication
Adobe Aero