Touch Fish

Branding for a small playful creative studio

Branding for a creative studio. “Touching Fish” is a literal translation of the chinese idiom “浑水摸鱼,” which is often shortened to just “摸鱼,” a colloquial term used to describe someone who is slacking off, idling, or not working diligently. The brand turns this negative to a positive, viewing these “slacking off” activities as human interactions necessary for success at work.

Direction & Design: Vincent Liu, Wendy Tang, Sarah Nam