Touch Fish
Branding, Publication, Installation, Typeface design.OCT 2023
Role: Direction, Design
Collaborators: Wendy Tang, Sarah Nam
Touch Fish encourages validating moments of play in the office. Branding for a fun studio office space.
“Touching Fish” is a literal translation of the chinese idiom “浑水摸鱼,” which is often shortened to just “摸鱼,” a colloquial term used to describe someone who is slacking off, idling, or not working diligently. The branding turns this negative to a positive, viewing these “slacking off” activities as human interactions necessary for success at work.
View our process in the Medium Blog Post
Annual Report
Studio Installation
Adobe Aero
Mindmaps